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| 100 | _aZeithmal, Valarie A & Others | ||
| 245 | 0 | _aServices Marketing : Integrating customer focus across the firm | |
| 250 | _a4th ed. | ||
| 260 |
_bTata MCGraw Hill Pub.Company Ltd. NewDelhiNew Delhi _c2009 |
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| 650 | _aMarketing Mgmt | ||
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