Batra, Rajeev, John, Myers.G & Aaker David.A <br/><br/>
Advertising Management 

 - 5 
 -  Pearson Education  2006 
 - 767 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>954 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and public relations
<br/><br/><label>Dewey Class. No.: </label>659