Davar, Rustom S <br/><br/>
Modern marketing managment 

 - Seventh 
 -  UBS publishers distributors ltd., New Delhi  2002 
 - 694 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>794 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8