TY  - BOOK
AU  - Ramaswamy, V S
AU  - Namakumari, S
TI  - Marketing managment:planning, implementation and control
SN  - 775
U1  - 658.8 
PY  - 2005///
PB  - Macmillan India Ltd., New Delhi
KW  - Marketing Mgmt
N1  - BBM
ER  -