TY  - BOOK
AU  - Appannaiah,H.R
AU  - Reddy,P.N
TI  - Marketing management : III sem BBM
SN  - 764
U1  - 658.8 
PY  - 2005///
PB  - Himalaya Pub. House, MumbaiMumbai
KW  - Marketing Mgmt
N1  - BBM
ER  -