Appannaiah,H.R <br/><br/>
Marketing management : III sem BBM 

 -  Himalaya Pub. House, MumbaiMumbai  2005 
 - 288 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8