Kotler,Philip <br/><br/>
Marketing management 

 - Ninth 
 -  Prentice Hall of IndiaNew Delhi  1999 
 - 789 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8