Vedpuriswar A.V <br/><br/>
Brand Management : Prespective and practices 

 -  ICFAI Center for Management  2002 
 - 192 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>704 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658