Gandhi,J.C <br/><br/>
Marketing: A managerial introduction 

 -  Tata MGH Pub. Co., Ltd., New DelhiNew Delhi  2000 
 - 496 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8