Kotler, Philip <br/><br/>
Marketing Management 

 - Second 
 -  Prentice Hall of India, New Delhi  2000 
 - 718 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8