Davar, Ruston S <br/><br/>
Modern marketing management 

 - Seventh 
 -  Universal Book Stall, New Delhi  1998 
 - 630 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8