Peter, J Paul <br/><br/>
Marketing management: knowledge and skills 

 - Eighth 
 -  McGraw- Hill Book Co., Newyork  1998 
 - 630 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8