Kotler, philip <br/><br/>
Marketing management: analysis planning implimentation and control 

 - Ninth 
 -  Prentice Hall of India, New Delhi  1998 
 - 630 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8