Churchill, Gilbert A <br/><br/>
Marketing creating value for customers 

 - Second 
 -  McGraw-Hill Book Co., London  1998 
 - 630 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>546 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8