Stanton, William J <br/><br/>
Fundamentals of marketing 

 - Tenth 
 -  McGraw-Hill Book Company, New York  1998 
 - 697 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>530 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8