Rajeev Batra  <br/><br/>
Advertising management 

 - Fifth 
 -  Prentice-Hall of India Pvt Ltd.New Delhi  1997 
 - 754 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising management
<br/><br/><label>Dewey Class. No.: </label>658.82