Bose,Biplab.S <br/><br/>
Hand book of Marketing management 

 - First 
 -  Himalaya publishing HouseBombay  1998 
 - 1187 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8