TY  - BOOK
AU  - Sherlekar S.A 
AU  -  Reddy . P.N  Appannaiah H.R
TI  - Essentials of Marketing Management
SN  - 477
U1  - 658.8 
PY  - 1998///
PB  - Himalaya publishing HouseBombay
KW  - Marketing Mgmt
N1  - BBM
ER  -