Sengupta,Subrato <br/><br/>
Brand postinging strategies for compatitive advantage 

 -  Tata McGraw-HillNew Delhi  2002 
 - 299 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>None