TY  - BOOK
AU  - Keller,Kevin lane 
AU  -  Parameswaran ,Ambi M G  Jacob, Isaac
TI  - Strategic Brand Management : Building ,Measuring and Managing Brand Equity
SN  - 2165
U1  - 658.4012 
PY  - 2015///
PB  - Vikas publicationNoida
KW  - Strategic management
N1  - BHU
ER  -