Keller,Kevin lane  <br/><br/>
Strategic Brand Management : Building ,Measuring and Managing Brand Equity 

 - 4 
 -  Vikas publicationNoida  2015 
 - 586 
<br/><br/> BHU 
<br/><br/><label>ISBN: </label>2165 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic management
<br/><br/><label>Dewey Class. No.: </label>658.4012