TY  - BOOK
AU  - Appannaiah,H.R
AU  - Ramanath,H.R
TI  - Marketing Management
SN  - 1692
U1  - 658.8 
PY  - 2014///
PB  - Himalaya Pub. House, MumbaiMumbai
KW  - Marketing Mgmt
N1  - BBM
ER  -