Sengupta <br/><br/>
Brand Positioning : Strategies for Compitative Advantage 

 - 2 
 -  Tata MCGraw Hill Pub.Company Ltd.NewDelhi  2010 
 - 297 
<br/><br/> MBA 
<br/><br/><label>ISBN: </label>1623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827