TY  - BOOK
AU  - Etzel, Michael J
AU  - Walker, Bruce JStanton, William J
TI  - Marketing
SN  - 1550
U1  - 658.8 
PY  - 2010///
PB  - Tata McGraw-Hill Pub., Co. ,Ltd. ,New Delhi
KW  - Marketing Mgmt
N1  - BBM
ER  -