Etzel, Michael J <br/><br/>
Marketing 

 - 14 
 -  Tata McGraw-Hill Pub., Co. ,Ltd. ,New Delhi  2010 
 - 880 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>1550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8