Kotler, Philip <br/><br/>
Marketing Management 

 - 13 
 -  Pearson , New Delhi  2012 
 - 647 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>1545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8