TY  - BOOK
AU  - Appannaiah, H.R.
AU  - Reddy, P.N.Ramanath, H.R.
TI  - Marketing Management
SN  - 1365
U1  - 658.8 
PY  - 2011///
PB  - Himalaya Pub. House, Mumbai
KW  - Marketing Mgmt
N1  - BBM
ER  -