Appannaiah, H.R. <br/><br/>
Marketing Management 

 - 7th ed. 
 -  Himalaya Pub. House, Mumbai  2011 
 - 332 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>1365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8