Sengupta, Subroto <br/><br/>
Brand Positioning: Strategies for competitive advantage 

 - 2nd ed. 
 -  TMH, New Delhi  2009 
 - 297 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>1262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827