TY  - BOOK
AU  - Zeithmal, Valarie A & Others
TI  - Services Marketing : Integrating customer focus across the firm
SN  - 1216
U1  - 658.8 
PY  - 2009///
PB  - Tata MCGraw Hill Pub.Company Ltd. NewDelhiNew Delhi
KW  - Marketing Mgmt
N1  - BBM
ER  -