TY  - BOOK
AU  - Gupta, I.L
AU  -  Mittal, Arun
TI  - Advertising and Media Management
SN  - 1185
U1  - 658.82 
PY  - 2010///
PB  - Himalaya Pub. House, MumbaiNew Delhi
KW  - advertising management
N1  - BBM
ER  -