Gupta, I.L <br/><br/>
Advertising and Media Management 

 - 3 
 -  Himalaya Pub. House, MumbaiNew Delhi  2010 
 - 188 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>1185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising management
<br/><br/><label>Dewey Class. No.: </label>658.82