TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, JochenChatterjee, Jayanta
TI  - Services Marketing : People, Technology, Strategy
SN  - 1100
U1  - 658.8 
PY  - 2009///
PB  - Peason Education, ChennaiChennai
KW  - Marketing Mgmt
N1  - BBM
ER  -