Lovelock, Christopher <br/><br/>
Services Marketing : People, Technology, Strategy 

 - 5 
 -  Peason Education, ChennaiChennai  2009 
 - 594 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>1100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8