TY  - BOOK
AU  - Loudon, David. L
AU  - Della Bitta, Albert. J
TI  - Consumer Behavior : Concepts and Applications
SN  - 1099
U1  - 658.834 2 
PY  - 2009///
PB  - Tata MCGraw Hill Pub.Company Ltd. NewDelhiNew Delhi
KW  - Consumer behavior
N1  - BBM
ER  -