Gupta.J.L <br/><br/>
Principles of Marketing Managment 

 - 1 
 -  Himalaya pub. house, New Delhi  2005 
 - 400 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>1083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mgmt
<br/><br/><label>Dewey Class. No.: </label>658.8