Mohan, Manenra <br/><br/>
Advertising Management : Concepts and Cases 

 -  TMH New Delhi  2008 
 - 418 
<br/><br/> BBM 
<br/><br/><label>ISBN: </label>1057 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising management
<br/><br/><label>Dewey Class. No.: </label>658.82