TY  - BOOK
AU  - Zeithamal, Valarie.A
AU  - Bitner, Mary. JOGremler, Dwayne.D
TI  - Service Marketing : Integrating Customer Focus Across the Firm
SN  - 1050
U1  - 658.8 
PY  - 2008///
PB  - Tata McGraw-Hill Pub., Co. ,Ltd. ,New Delhi
KW  - Marketing Mgmt
N1  - BBM
ER  -