TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John.GAakes, David.A
TI  - Advertising Management
SN  - 1014
U1  - 658.82 
PY  - 2007///
PB  - Prentice-Hall of India Pvt., Ltd., New Delhi
KW  - advertising management
N1  - BBM
ER  -