Principles of marketing management (Record no. 721)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00439nam a2200193Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241005140302.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210321s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 722 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, I L |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Himalaya Pub. House, Mumbai |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 260 |
| 500 ## - GENERAL NOTE | |
| General note | BBM |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Mgmt |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | New Horizon College Marathalli | New Horizon College Marathalli | 04/09/2021 | Himalaya | 110.00 | 138449 | 658.8GUP | 60101751 | 08/19/2024 | 04/09/2021 | Books | ||||||
| Dewey Decimal Classification | New Horizon College Marathalli | New Horizon College Marathalli | 04/09/2021 | Himalaya | 110.00 | 138449 | 1 | 658.8GUP | 60101752 | 08/19/2024 | 04/09/2021 | Books | 11/25/2021 | ||||
| Dewey Decimal Classification | New Horizon College Marathalli | New Horizon College Marathalli | 04/09/2021 | Himalaya | 110.00 | 138449 | 1 | 658.8GUP | 60101753 | 08/19/2024 | 04/09/2021 | Books | 06/06/2023 | ||||
| Dewey Decimal Classification | New Horizon College Marathalli | New Horizon College Marathalli | 04/09/2021 | Himalaya | 110.00 | 138449 | 1 | 658.8GUP | 60101754 | 08/19/2024 | 04/09/2021 | Books | 11/25/2021 | ||||
| Dewey Decimal Classification | New Horizon College Marathalli | New Horizon College Marathalli | 04/09/2021 | Himalaya | 110.00 | 138449 | 658.8GUP | 60101755 | 08/19/2024 | 04/09/2021 | Books |