Strategic Brand Management : Building ,Measuring and Managing Brand Equity (Record no. 2164)

MARC details
000 -LEADER
fixed length control field 00520nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241005140348.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210321s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 2165
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller,Kevin lane
245 #0 - TITLE STATEMENT
Title Strategic Brand Management : Building ,Measuring and Managing Brand Equity
250 ## - EDITION STATEMENT
Edition statement 4
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Vikas publicationNoida
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 586
500 ## - GENERAL NOTE
General note BHU
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parameswaran ,Ambi M G Jacob, Isaac
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     New Horizon College Marathalli New Horizon College Marathalli   Sri Book World 750.00 IN1604   658.4012KELP 60108108 08/19/2024 04/09/2021 Books
    Dewey Decimal Classification     New Horizon College Marathalli New Horizon College Marathalli   Sri Book World 750.00 IN1604   658.4012KELP 60108109 08/19/2024 04/09/2021 Books
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