Brand Positioning : Strategies for Compitative Advantage (Record no. 1622)

MARC details
000 -LEADER
fixed length control field 00476nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241005140330.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210321s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1623
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta
245 #0 - TITLE STATEMENT
Title Brand Positioning : Strategies for Compitative Advantage
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata MCGraw Hill Pub.Company Ltd.NewDelhi
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 297
500 ## - GENERAL NOTE
General note MBA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Subroto
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
    Dewey Decimal Classification   Restricted access   Reference New Horizon College Marathalli New Horizon College Marathalli   ELL- ENN Books 395.00 324/12-13   658.827SENS 60105519 08/19/2024 04/09/2021 Books  
    Dewey Decimal Classification         New Horizon College Marathalli New Horizon College Marathalli   ELL- ENN Books 395.00 324/12-13 1 658.827SENS 60105520 11/04/2024 04/09/2021 Books 10/21/2024
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