Brand Positioning: Strategies for competitive advantage (Record no. 1261)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00439nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241005140321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210321s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1262 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand Positioning: Strategies for competitive advantage |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | TMH, New Delhi |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 297 |
| 500 ## - GENERAL NOTE | |
| General note | BBM |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | New Horizon College Marathalli | New Horizon College Marathalli | Surya Infotainment Products Ltd, Bangalore | 375.00 | SIP HO/2010/CRB/142 | 658.827SEN | 60104460 | 08/19/2024 | 04/09/2021 | Books | |||||||
| Dewey Decimal Classification | New Horizon College Marathalli | New Horizon College Marathalli | Surya Infotainment Products Ltd, Bangalore | 375.00 | SIP HO/2010/CRB/142 | 658.827SEN | 60104461 | 08/19/2024 | 04/09/2021 | Books | |||||||
| Dewey Decimal Classification | New Horizon College Marathalli | New Horizon College Marathalli | Surya Infotainment Products Ltd, Bangalore | 375.00 | SIP HO/2010/CRB/142 | 658.827SEN | 60104462 | 08/19/2024 | 04/09/2021 | Books | |||||||
| Dewey Decimal Classification | New Horizon College Marathalli | New Horizon College Marathalli | Surya Infotainment Products Ltd, Bangalore | 375.00 | SIP HO/2010/CRB/142 | 1 | 658.827SEN | 60104463 | 08/19/2024 | 04/09/2021 | Books | 04/17/2023 | |||||
| Dewey Decimal Classification | New Horizon College Marathalli | New Horizon College Marathalli | Surya Infotainment Products Ltd, Bangalore | 375.00 | SIP HO/2010/CRB/142 | 658.827SEN | 60104464 | 08/19/2024 | 04/09/2021 | Books |