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Services Marketing : Integrating customer focus across the firm

Zeithmal, Valarie A & Others

Services Marketing : Integrating customer focus across the firm - 4th ed. - Tata MCGraw Hill Pub.Company Ltd. NewDelhiNew Delhi 2009 - 743

BBM

ISBN: 1216

Subjects--Topical Terms:
Marketing Mgmt

Dewey Class. No.: 658.8

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